Industry paper Screen Digest estimate that online downloads of video will reach 1.5 billion in the UK this year and this will be due in no small part to the succces of BBC Iplayer, which has dominated with a 38% market share in the last 6 months, within the free to air online TV marketplace.
“Screen Digest’s long-term financial outlook of the UK online TV sector will now be dependent on the future development of convincing platform strategies by UK commercial broadcasters ITV, Channel 4 and Five, as well as new entrants such as Bebo, MySpace, YouTube and Joost,” said the Screen Digest senior analyst, Arash Amel.
“It is expected that the success of the BBC’s iPlayer open web streaming model, and future ‘viral syndication’ strategies, will encourage UK commercial broadcasters to enter a long-term reassessment of how they deliver programming to users.”
Kelpie Media are keeping a close eye on this and are already roling out services for clients that will eventually lead to those customers launching niche TV channels of their own.